Optimized SEO for industry, article, and application pages by adding new content, FAQ schema, SEO meta tags, and embedding new images and videos. Created a GA4 keyword-tracking exploration report to measure the success of optimized pages, improving their rankings from unranked and fourth-page positions to the first and second pages, respectively. Increased conversions by launching a Performance Max campaign, A/B testing landing pages with thin versus detailed content, enhancing landing pages with relevant content and messaging, and rewriting RSA headlines and descriptions to improve Quality Score, CTR, and ad strength. Submitted audience customer lists to Facebook, Google, and Bing Ads to enhance campaigns targeting high-intent customers who previously converted and created lookalike audiences to further reach new customers across the United States and Canada.

Designed a customized SEO audit plan and successfully optimized low funnel keywords like retaining rings and snap rings, and wave springs in order for the pages to appear high on SERP. I wrote and updated alternative texts, meta descriptions, SEO titles, internal links, and added FAQ schema markups to enhance the page for online rankings. Developed Google Looker Studio dashboards to track and analyze key marketing metrics that helped add negative keywords to drive down cost and improve Google Ads campaign performance. Achieved a 350.01% increase in conversions from January 1st to May 31st, 2024, compared to the same period in 2023, while reducing CPA by 84.20% and lowering CPC by 42.20%, resulting in significant cost savings and improved ROI.

Maintained and updated content on the Magento Jit Truck Parts magento website. Updated Google Merchant Center with new product images which helped turn the ineligible product listings into eligible products. Created new creative display banners with Adobe photoshop that were later used for display advertising on Google Ads, Facebook, and Instagram Ads. Created branded, competitor, search, and display advertising campaigns on Google Ads to increase sales, revenue, and brand awareness.. Converted a smart shopping campign into a performance max shopping campaign on Google Ads that helped increase sales by over 100%, Revenue by over 50%, improve ROAS from $2 to $10 and lower the CPA to under $50. Created reports on SEM performance by using Google Analytics 4, Google Data Studio, Microsoft Excel and Microsoft PowerPoint. Presented the reports to upper management on a biweekly basis with recommendations that will improve on KPIs, sales and revenue. Participated in a townhall meeting and presented an overview of the July and August PPC performance.

Created Google Ads Auction insight reports on branded campaigns for Mercato and Sunbasket clients. Added new phrase match and exact match keywords for clients in the food and delivery industry. Created pivot tables, reports, tables and graphs using Tableau and Microsoft Excel. Responsible for daily and weekly reports from Google Ads campaigns. Presented and participated in client meetings regarding week over week, month over month, and year over year PPC performance and comparison. Maintained good marketing budget control by ensuring that monthly Google Ads budgets are maximized to the limit.

Wrote and edited 100's of articles on Feldco, Danley's and Vertical Chimney Care WordPress websites. Responsible for optimizing the articles with keyword matching in the content of the article, headlines, meta descriptions, image alt tags, permalinks, internal and external linking. Responsible for reaching out for guest posting and collecting relevant backlinks to boost the SEO rankings to 1st page on Google and Bing. Maintained and updated WordPress plugins and versions to ensure that the websites run smoothly. Managed over $4 million dollars in advertising budgets directed towards creating campaigns on Google, Bing, Facebook, and Instagram. Wrote and promoted sales offers by rewriting headlines and descriptions on Google Ads, Bing Ads, Facebook, and Instagram Ads. Created email templates on MailChimp and wrote over 1000 email campaigns with HTML and CSS. Created weekly, monthly, and yearly reports on SEO, SEM, and email marketing performances using Google Data Studio, Google Analytics and Microsoft Excel.